Ah, wedding dress shopping! It’s the moment you’ve been dreaming of since you said “yes.” But let’s be real—it’s also the moment where excitement meets a mild existential crisis. Will you go for princess-style poof, sleek Scandinavian minimalism, or a boho lace dream? And what if the dress is hiding in some tucked-away boutique you haven’t even heard of?
Well, if you’re getting married in Gothenburg (or just love the idea of Swedish bridal fashion), you’re in luck! This stylish city is home to an incredible mix of luxury designer boutiques, budget-friendly finds, and even rental options. So grab your wedding planning notebook (or let’s be honest, your Pinterest board), and let’s dive into the best places to find your dream wedding dress in Gothenburg.
1. Ivory & Grace – Scandinavian Elegance Meets Variety
📍 Location: Torslanda, Gothenburg
🌐 Website
If you’re looking for variety, luxury, and a stress-free shopping experience, Ivory & Grace is your go-to. With over 300 wedding dress styles from top designers, this boutique has everything from timeless A-line dresses to modern minimalist gowns that scream “Scandi-chic.”
💡 Pro Tip: If you’re on a budget but still want a designer gown, Ivory & Grace offers wedding dress rentals! You get the best of both worlds—designer elegance without the hefty price tag.
2. Caroline Färe Couture – Custom-Made Perfection
📍 Location: Odinsgatan 20A, Gothenburg
🌐 Website
Ever wanted a wedding dress that’s literally made just for you? Caroline Färe is a Swedish designer who specializes in bespoke, handmade gowns that blend romantic silhouettes with impeccable craftsmanship. If you’re looking for something truly unique—whether it’s intricate lace details, flowy silk trains, or an effortlessly chic boho vibe—this is the place.
💡 Pro Tip: Start the custom dress process early! Handmade gowns take time, and you don’t want to be sweating through last-minute fittings two days before the wedding.
3. Ramona Design AB – International Flair in the Heart of Gothenburg
📍 Location: Kungsgatan 10A, Gothenburg
🌐 Website
Ramona Design brings an international touch to Gothenburg’s bridal scene, offering gowns from top global designers like Martin Thornburg. If you’re searching for a wedding dress that blends classic elegance with contemporary trends, this boutique is a must-visit.
💡 Pro Tip: If you’re torn between two dresses (it happens!), take pictures and sleep on it. Your gut feeling the next morning will tell you which one is the one.
4. Remanns Högtidskläder – A Hidden Gem for Formalwear Lovers
📍 Location: Gothenburg
🌐 Website
While Remanns is best known for men’s formalwear, it’s also a great spot for elegant and classic bridal styles. If you’re planning a wedding with a traditional or formal aesthetic, this boutique offers gowns that perfectly fit the bill.
💡 Pro Tip: Bring your fiancé along! They specialize in wedding suits as well, so you can make sure your outfits are in perfect harmony.
How to Survive Wedding Dress Shopping (And Actually Enjoy It!)
Now that you know where to go, let’s talk about how to make the most of your dress shopping experience.
👗 1. Bring Your “Dream Team” – But Not Too Many People
Yes, your mom, best friend, and your cousin’s wife all have opinions. But trust us: too many voices = major decision fatigue. Bring just 1-2 people who know your style and will give honest (but kind) feedback.
💃 2. Move Around – Your Dress Has to Work for the Whole Day
You’ll be standing, sitting, dancing, and possibly eating an entire plate of wedding cake. Can you breathe in your dress? Can you bust out a twirl? If not, keep looking!
📅 3. Give Yourself Time – But Don’t Overthink It
Ordering a wedding dress can take 6-8 months, so don’t wait too long! At the same time, don’t fall into the “but what if I find something better?” trap. If it feels right, trust your instincts.
Bonus: Gothenburg Wedding Dress Shopping FAQs
Q: What’s the best time to buy a wedding dress?
A: Ideally, 8-12 months before your wedding, so you have enough time for fittings and alterations.
Q: Can I rent a wedding dress in Gothenburg?
A: Yes! Ivory & Grace offers rental options, which is perfect if you want a stunning gown without the long-term commitment.
Q: How much should I budget for a wedding dress in Gothenburg?
A: Prices vary, but expect to pay anywhere from 10,000 to 30,000 SEK for a designer gown, while more budget-friendly options start around 5,000 SEK.
Let’s Capture Your Dream Dress Moment! 📸
No matter which dress you choose, one thing is for sure—you’ll want to remember that moment forever. As a destination wedding photographer, I’ve had the honor of capturing brides in their dream gowns in Gothenburg, Stockholm, and beyond.
If you’re looking for stunning, heartfelt wedding photography, let’s chat! 📩
📸 Check out my portfolio → Blog
💍 See my wedding photography packages → Investment
💌 Let’s plan your dream wedding shoot! → Contact Me
Final Thoughts: Gothenburg Has Your Dream Dress Waiting!
So, whether you’re looking for luxury couture, a timeless classic, or a budget-friendly gem, Gothenburg has the perfect wedding dress waiting for you. Take your time, trust your gut, and most importantly—enjoy every moment of this once-in-a-lifetime experience.
And when you’re ready to capture your love story in photos, you know where to find me. 😉 Happy dress hunting!
